Please enter password
Neon: Bringing Their Podcast & Fund Together in a Bold Website
Project Overview
What I worked on
Website design
Content structure
The challenge
Originally launched as the 100xEntrepreneurs Podcast where they interviewed startup investors, the company transitioned into investing in startups themselves.
This evolution called for a rebrand that reflected their new identity, not just as podcast creators, but as a venture capital firm.
After their bold rebrand to Neon, we stepped in to extend this new identity into a cohesive website, bringing together the VC fund information, fund application, and podcast under one unified digital presence.
Approach
Clearly present Neon's identity and evolution
Introduce visitors to Neon as a podcast and venture capital firm, along with their mission to support bold founders.
A clear, straight forward homepage
Clearly communicating Neon's two core offerings: the VC fund and the podcast.
Bold visual language aligned with the brand
The UI carrying forward Neon's bold and distinct identity through consistent design patterns.
A detailed, purpose-driven fund page
Outlining Neon's mission and investment lens for founders to understand how Neon supports them.
Note: During the design phase, the client wanted the Fund and Podcast to receive equal emphasis. Their direction has since changed, and the Fund page is now their primary homepage.
